Building touchpoints is a vitally important part of making sales.
Most times, your customer won’t just land on your website and make a purchase there and then. Instead, they have multiple points of contact with your business, until eventually, they decide to become a customer.
Apps are a great way to build these touchpoints with your customers, but how can you make the most of the opportunity?
It’s not enough just to build an app and hope people download it.
You’ve got to give people a good reason to download your app, and you’ve got to market it.
This means you’ve got to put a strong marketing strategy in place. Understand your target audience, how you’re going to get them to download the app, and what benefits it offers.
When you have a clear picture of what you’re trying to achieve, it’s much easier to market your app.
People aren’t going to download your app if it doesn’t offer value.
When businesses develop websites and apps, they sometimes get too caught up with what they want to achieve and not what the user wants to achieve. The first question should always be what value does this offer the user.
If you’ve got an app that answers people’s questions and solves their pain points, then it’s going to be much easier to build the touchpoints you need with your customers.
Prioritize the User Experience
Nobody will use an app that doesn’t work well. We’re used to apps being extremely efficient and easy to use, and this is why the user experience is key.
Make sure you’ve got everything you need when developing your apps. If you need to upgrade some tech, then check out things like tantalum capacitors on Octopart, and make sure all your equipment is optimized and allows you to create the best possible experience for your audience.
Combine a clean user experience with valuable content, and you will see engagement with your app.
An app is a great reason to build touchpoints, so make the most of the contact with your audience.
It’s important to remember your audience’s privacy and not bombard them with messages, but if you’re offering value, then these people will want to hear from you. Again, make sure you’re focusing on helping the customer solve their problems, and this will lead to greater engagement.
The more touchpoints you create, the more likely you are to make a sale, so don’t be too pushy and focus on building the relationship.
Understand the Customer Journey
How does your app fit in with your customer journey?
Each customer follows a path as they interact with your business, so how does the app fit in with this? If you understand your customer journey, then it allows you to use your app to deliver the right messages at exactly the right time.
Timing is important, so think about how and when you build touchpoints with your audience.