As a business owner, you need to make sure that you are opening a clear and honest line of discussion with your customers. No matter what industry you are working in, there are many advantages to being able to speak openly with your customers, and they will appreciate it too. Here are some of the best ways to keep in touch with your clientele.
Make Your Contact Information Accessible
Every business is going to have some points of contact that customers use, such as a phone number and an email address. You need to make sure that these are clearly stated on the website and social media, so customers know where they can get in touch. Make sure these are regularly checked too – especially an email address – so you don’t accidentally miss any contact.
You can also add in some other forms of contact to your website. For example, many sites now like to include live chat widgets. These will link customers directly to one of your customer service representatives. This could be invaluable if the customer only has a few quick questions that they need to be answered.
Send Out Newsletters
Email newsletters are still an incredibly popular way for you to contact your customers. Many of the best brands send out emails like this, as it allows them to show off some of the latest things that have been happening in the business. From small indie brands just wanting a catch-up to the biggest new season launches from high-end luxury brands, there are plenty of things you can do with this platform.
Have a think about the sort of content you would want to push out through such a platform. This is an excellent way to stay in contact with your customers and let them know about some of the things that are happening in the company. All it takes is a little creativity and a mass email service to get them sent out!
Post on Social Media
Your social media is going to be a primary place to contact your customers, and get a reply from them in return! No matter what, you need to ensure that you have an adequate grasp of social media, and that you are regularly making high-quality posts that drive engagement with your customers.
However, you need to make sure that you take this further. When your customers post comments, make sure you reply to them. If you get a message from one of your clients, make sure you reply to it. If you can build yourself a reputation of being a chatty brand online, more customers will want to interact with you through these channels.
Keeping in touch with customers is quite easy in the modern age, you just have to make sure that you are dedicated to doing so. No matter what, you need to make sure that you are willing to reach out to them to open that initial conversation.