Pokémon Day is February 27, commemorating the launch of the very first Pokémon games in Japan back in 1996.  So what is happening?

Pikachu will lead the Pokémon Day celebration in Pokémon GO. From February 26, 1:00 pm PST, to March 6, 1:00pm PST, any Pikachu encountered in the wild will be wearing a festive party hat!

Pokémon Day marks the debut of the new Gallery Figures collection in the Pokémon Center. The first set includes awesome figures of Eevee, Mew, Magikarp, and Pikachu—each performing its signature attack. These figures were designed specifically for the Pokémon Center, so this is the first time anyone will be able to get their hands on them.

Starting on Pokémon Day, revisit some of the best big-screen moments of Ash and his friends with a movie marathon on Pokémon TV. For a limited time, watch the original classic Pokémon: The First Movie, as well as Pokémon 4Ever and Pokémon—Zoroark: Master of Illusions in their entirety. You can watch Pokémon TV on Pokemon.com and on the Pokémon TV mobile apps

 

The Pokémon Trading Card Game Online is starting its Pokémon Day festivities early, with extra Trainer Tokens available on the Bonus Wheel for the entire week leading up to Pokémon Day. Then, be sure to log in to your game on Pokémon Day for an extra-special Daily Bonus.

Pikachu lends its brilliant features to the new Pikachu Yellow Edition New Nintendo 3DS XL. This limited-edition New Nintendo 3DS XL is launching just a couple of days before Pokémon Day, and it’s sure to be popular, so check it out while you can. Visit the product page on Nintendo.com for more details.

If you’re looking for even more Pokémon animation fun for your Pokémon Day celebrations, you can find Pokémon the Movie: Volcanion and the Mechanical Marvel on the iTunes Store, Google Play, and Amazon Video. Plus, check out a special Pokémon the Series: Gold & Silver TV episode bundle featuring Ash’s adventures throughout the Johto region.

Finally head to Twitch.tv/Pokemon for an all-day celebration of Pokémon competitions, showing many of the most memorable matches from the Pokémon TCG, video games, and Pokkén Tournament from the past several years. See your favorite players from around the globe as we broadcast epic Championship battles, including some from recent Pokémon World Championships.