The holiday season is no longer upon us; it is here. And with the surge of shoppers that are about to knock down the doors of every Walmart and Best Buy in every corner of the country, you need to be prepared to compete. In the past, that meant getting your flyers printed and sent out and securing the perfect radio slot for your ad to run. Today, marketing to your customers looks much different.
With the massive increase in mobile shopping habits, it’s wise to consider a learning how to make an app as your go to marketing channel this holiday season. It’s no secret that shoppers use their phones right in the stores when they are shopping to check for better deals. Why not make it easy on them? Send them push notes telling them what you have offer.
The great thing about using mobile commerce strategies to market your business this holiday season is that you will open the lines of communication for your customers. Consumers need to know that they can trust you, and when you are waiting with baited breath on the others side of their smartphone screen, you strengthen that trust.
There is literally a “wealth” of reasons that you should grow your mobile strategy this holiday season. The infographic How Mobile Commerce Will Profit This Holiday Season will show you the value of mobile marketing during this busy shopping time of year.
About the Author: Andrew Gazdecki is the founder and CEO of Bizness Apps — making mobile apps affordable and simple for small businesses. We’re a do-it-yourself iPhone, iPad, Android & HTML5 app platform that allows any small business to simultaneously create, edit, and manage mobile apps without any programming knowledge needed. Think of us as “WordPress for mobile app creation.” Many of our customers are white label business app builders — marketing or design agencies that use our platform to cost effectively build mobile apps for small business clients.