There are so many apps out there (more than 1,300,000 in the App Store alone), and more are being released each week. So, with so much variety, how do you get users to stay loyal to your app?

If you’re thinking of creating an app, or struggling to retain your users then check out this infographic by Vessel.

The App Engagement Playbook includes all you need to know about app engagement, including future mobile metrics, and the top reasons that users uninstall.

• Typically, a user will spend 30-45 seconds in an app.
• 20% of people who download your app will use it only once.

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